The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance.
Learn to create a killer title tag. This tag is critical because it's given a lot of weight by most search engines. You must put your keyphrases into this tag and not waste space with extraneous words. Don't use the title tag to display your company name or for the phrase "home page." Think of it more as a title/keyphrase tag and create it accordingly.
Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.
The first place to check for mistakes is the body copy. If you put fewer than 250 words of visible text on your page, this could be your problem. If your text is long enough, make sure you used enough keyphrases.
Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.if you're new to learning seo and are still more human than bot, there's probably a couple of books that you should read before diving in.But I know not everyone can afford to pay a consultant, and and would rather learn SEO for themselves.You've tried a few things out on your site, and you've seen some positive results, but you have the distinct feeling you could be doing better. What should you do next?Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable
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